What not to do when networking online

As I mentioned in my last email, I’ve been playing around with online networking sites like Facebook and Linkedin. While I’m still learning, I have come to realize the potential of these tools and have entered a whole new world of contacts. I have also experienced a potential downside.

A WORD OF CAUTION! In the virtual world, the same networking and job search rules apply. The job search is about leveraging relationships. Just as you don’t collect business cards and send out resumes to everyone who gives you one, you don’t spam your new online contacts with your professional bio and resume. Relationships take time to build.

Shortly after joining a local online networking group I received an unsolicited email from a job seeker among the group. At first, I thought the message was spam, but since I had a couple extra minutes, I looked up his online profile. I don’t know this person but am connected to him through this new group and several others in the group. However, he didn’t use the introduction feature to get connected to me via our mutual contacts. In my opinion, not referencing our mutual contacts was a mistake.

Another mistake he made was to send me a generic letter. It was obvious that this person’s strategy is to blanket the Internet with his resume. He didn’t reference how he “knew” me although he was certain I had the expertise and contacts to help him secure a job. He gave no indication that he understood how I actually work with clients. I’m not a headhunter or recruiter, so I can’t help him connect to job opportunities.

I think it was extremely presumptuous to send me the note asking for free advice with his resume attached. I suppose at some point, he’ll get a response, but it won’t be from me.

Here’s how he could have made a more positive impression:

1. Used the introduction feature to connect to me through mutual colleagues.
2. Indicated how and where he found my contact information and if he was referred.
3. Checked out my website before contacting me to realize that I am not a headhunter or a recruiter.
4. Downloaded my free career resources and reference those in the email.
5. Sent me an introductory email and asked my permission to send his resume by attachment.

Frankly, I’m surprised that people still use the “more is better” approach and sacrifice the quality of their presentation. I did not form a favorable opinion of this job seeker. Now, I don’t know him personally. He could be a great guy and wonderful employee to the right company.

The lesson here is that in order to maximize the potential value of your online connections, take some time to get to know people. You may not be able to meet everyone in person, but at least send a personalized note, make a sincere inquiry, or comment on a helpful blog they’ve posted. Do something to indicate that you’re trying to connect with them personally.

These articles below discuss more effective ways to connect with people:

Tips to Take Networking Online
Seven Tips for Social Networking Online
Online Business Networking Tip: Make the Right First Impression

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